What’s at the H.E.A.R.T. of the Perfect Startup Pitch?
What’s at the H.E.A.R.T. of the Perfect Startup Pitch?
What’s at the H.E.A.R.T. of the Perfect Startup Pitch?
What’s at the H.E.A.R.T. of the Perfect Startup Pitch?
What’s at the H.E.A.R.T. of the Perfect Startup Pitch?
Over 80% of investors say the pitch decks they see are poorly organized. Get your story straight.
Over 80% of investors say the pitch decks they see are poorly organized. Get your story straight.
Over 80% of investors say the pitch decks they see are poorly organized. Get your story straight.




OMG… Fever Pitch somehow mixes essential business strategy with off-the-wall satire into a can’t-miss formula.”
OMG… Fever Pitch somehow mixes essential business strategy with off-the-wall satire into a can’t-miss formula.”
OMG… Fever Pitch somehow mixes essential business strategy with off-the-wall satire into a can’t-miss formula.”
OMG… Fever Pitch somehow mixes essential business strategy with off-the-wall satire into a can’t-miss formula.”
OMG… Fever Pitch somehow mixes essential business strategy with off-the-wall satire into a can’t-miss formula.”
From the Foreword to Fever Pitch by Guy Kawasaki



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H.E.A.R.T. Framework Playbook
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H.E.A.R.T. Framework Playbook
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The interactive companion to Fever Pitch with video tutorials, pro tips & more
The interactive companion to Fever Pitch with video tutorials,
pro tips & more
The interactive companion to Fever Pitch with video tutorials,
pro tips & more
Built in partnership with Design For Decks
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Built in partnership with
More Praise For Fever Pitch
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
More Praise For Fever Pitch
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
More Praise For Fever Pitch
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
More Praise For Fever Pitch
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
More Praise For Fever Pitch
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
“Nonstop motion, and, out of it, an eminently sensible prescription for formulating a startup pitch. I wish I had known about how to do this earlier! Ben Wiener's techno-entrepreneurial thriller is great reading."
Roald Hoffmann
Poet, playwright, and Nobel laureate in chemistry.
“Fever Pitch accomplishes something few books can do…it is simultaneously entertaining, emotionally engaging, and educational.”
Matt Abrahams
Stanford Graduate School of Business lecturer, author, podcast host.
"It's hard to decide if this book is better enjoyed as a gripping novel at the beach or an assigned reading in my entrepreneurship class at Harvard Business School. The answer is both. And that's why you should read it!"
Jeffrey Bussgang
General partner at Flybridge Capital Partners and senior lecturer at Harvard Business School.
“What a read! Fever Pitch presents a fast-paced, immensely entertaining story, and an insightful guide of tremendous importance.”
Lawrence Williams, PhD
Professor and Chair, Department of Chemistry and Chemical Biology at Rutgers
“A must-read for any startup founder. Fever Pitch is an entertaining pageturner that will open your eyes to the core elements of the ideal startup pitch.”
David Siegel
CEO of Meetup and author of Decide and Conquer
"I've reviewed and built thousands of decks, and honestly, most fall flat because they miss the story. The H.E.A.R.T. framework fixes that. It gets you to the core of what matters: the problem, the emotion behind it, and the boldness of your solution. If you want to pitch like you mean it, start with H.E.A.R.T."
Jack Zerby
Founder of Design for Decks ($3b+ raised), Former Head of Design at Vimeo & Gumroad
Learn about FEVER PITCH
A Startup Story Where the Pitch Could Save — or End — It All
A Startup Story Where the Pitch Could Save — or End — It All
A Startup Story Where the Pitch Could Save — or End — It All
A Startup Story Where the Pitch Could Save — or End — It All
A Startup Story Where the Pitch Could Save — or End — It All
The Problem
Mark Edmond is a startup founder with a big idea and an even bigger problem: He can’t pitch it to save his life. Literally.
The Stakes
In Fever Pitch, author and venture capitalist Ben Wiener delivers a sharp, witty, and unexpectedly high-stakes business fable about one entrepreneur’s race against time to fix his pitch presentation—or lose everything. Caught in a swirl of investor meetings, internal self-doubt, and increasingly bizarre events, Mark is sure of only one thing: His startup pitch almost works. But almost won’t cut it when the clock is ticking, the money’s drying up, and his startup’s survival depends on a single word—yes.
The Journey
As Mark stumbles through a gauntlet of unexpected allies, sharp-edged venture capitalists, and surreal revelations, he uncovers the one thing every founder must have to win venture funding: H.E.A.R.T.
The Takeaways
This story-driven business novel takes you inside the head of a founder under pressure, revealing:
The H.E.A.R.T. framework—the 5 essential elements of a pitch that mirrors how venture capitalists evaluate deals.
Real startup struggles like entrepreneur stress, setbacks, how to overcome failure, and how to set up your startup for pitch success.
The mindset shift founders must make to win investor trust.
What actually happens when your pitch deck sounds smart—but not investable
A storytelling blueprint that mirrors how real investors think.
Whether you’re a founder or a startup employee, or you’re just curious about what really makes or breaks a company’s big ask, Fever Pitch delivers the intensity of a thriller with the insight of a pitch coach.





About The Author
About The Author
About The Author
About The Author
BEN WIENER is a venture capitalist and managing partner at Jumpspeed Ventures. He has invested in dozens of startups and is a lecturer on startup presentation and strategy. Author of fiction thriller Murder at First Principles, Ben brings business strategy concepts and principles to life through storytelling and makes investment education both enlightening and entertaining.
BEN WIENER is a venture capitalist and managing partner at Jumpspeed Ventures. He has invested in dozens of startups and is a lecturer on startup presentation and strategy. Author of fiction thriller Murder at First Principles, Ben brings business strategy concepts and principles to life through storytelling and makes investment education both enlightening and entertaining.
BEN WIENER is a venture capitalist and managing partner at Jumpspeed Ventures. He has invested in dozens of startups and is a lecturer on startup presentation and strategy. Author of fiction thriller Murder at First Principles, Ben brings business strategy concepts and principles to life through storytelling and makes investment education both enlightening and entertaining.
BEN WIENER is a venture capitalist and managing partner at Jumpspeed Ventures. He has invested in dozens of startups and is a lecturer on startup presentation and strategy. Author of fiction thriller Murder at First Principles, Ben brings business strategy concepts and principles to life through storytelling and makes investment education both enlightening and entertaining.